Let’s shift our rewards culture
Our mission is to transform how children’s behaviour is rewarded in the classroom.
We work with schools to shift the rewards culture away from sweets and chocolates towards sugar-free non-food solutions. Our school partnerships aim to stop children associating sugar with feeling better and being happy. Our team of professionals include Dentists, Doctors, a Nutritionist, Psychologists and a chef.
Through our work, our children will positively benefit from life-long healthy eating habits.
Take the sugar quiz
Find out how much sugar you are eating. We often don’t know we’re even eating it. That’s because some of the added sugar we consume is found in the food and drink we think of as healthy.
Not for profit
The Rewards Project is a UK non-profit set up to transform the rewards culture in schools. All donations towards our mission directly fund our partnerships with schools. As private donors cover our operating costs, 100% of your donation goes to the health and well being of our children.
Not for profit
The Rewards Project is a UK charity set up to transform the rewards culture in schools. All donations towards our mission directly fund our partnerships with schools. As private donors cover our operating costs, 100% of your donation goes to the health and well being of our children.
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What People Say about The Rewards Project
Lisle Pugh – Personal Trainer
As a Personal Trainer, I work with many clients who are overweight and obese and I see the damage sugar has done to them. Besides the obvious visual effects, most will suffer with one or more of the following issues; chronic pains, headaches, lack of sleep, depression, anxiety, mood swings, foggy brain, inflammatory skin conditions, weak immune system, high blood pressure, diabetes, the list goes on and on.
Are these the conditions we want to “treat” our kids to? Do we want to “treat” them to an increased risk of heart attack and stroke as they grow up? Increased risk of blindness and limb amputation? Increased risk of Alzheimer’s disease?
I think this project is fantastic, because it is addressing the psychological connection we have with food, from a young age and trying to redirect associations with reward away from sweet foods and towards healthier alternatives. If we can build great habits now, we might be able to avoid having to overcome emotional eating or poor relationships with food as adults. This in turn will most likely improve quality of life and longevity.
John Edwards – Optician
The project has been a complete inspiration to me. After many years of
talking to our patients about the damaging affect of diabetes on vision
and eye health and, how important reducing sugar is to controlling
diabetes, I found the Rewards Project one of the first things that I
have ever seen that works as a support tool. What you have created has
the power to change attitudes towards sugar without ‘beating people up’
about it. And that is what is really needed here in the UK and I
suspect, around the World – changing attitudes towards sugar will, I am
sure, make more inroads into people’s sugary lifestyles than an enforced
To further evidence this potential to change attitudes, I have
personally thrown a teaspoon of sugar in my cups of tea for the past 40
years. I’m not overweight, I exercise regularly – I just like sweet
tea. That’s how I justified it to myself! I deserved this ‘treat’
because I’d earnt it. The Rewards Project has made me realise that it
isn’t a treat at all. I must have consumed over 200 kilos of sugar in
my tea in that time – wow, I think I’ve just been lucky.
And so, from a personal perspective, you have changed my attitude and
I’m just starting to enjoy a hot drink that tastes of tea and not
sugar! Thank you.
Good luck with furthering the reach of the project, I believe it will
impact many lives in a very positive way.
John Edwards FBDO CL
Mrs Emma Graham – Parent
“Such a fantastic idea! I try really hard to keep my kids’ diets balanced and their sugar intake low at home. It’s crazy and extremely frustrating to undermine this with sugary treats as rewards at school.”
Dr Sharon Lawrence – GP
I have been very inspired by the Rewards Project. For years, many schools reward children with sweets and chocolates for good behaviour and this has become part of everyday culture. This increases the growing problems of childhood obesity , diabetes, coronary heart disease as well as many other health conditions. A change in the mindset of teachers, parents and ultimately students in this respect will be a very positive step in the right direction for this and future generations of our children.